Digital
media is a major factor in contemporary western cultures. Electronic media is an apart of the average Americans
daily activity. It is because of digital technology that we are able to access
and communicate at a faster speed. In addition, it enables us to access more information
that is constantly stored in the digital cyberspace. However, everyone doesn’t have
access to this information. There will always be some sort of digital divide in
which the rich are separated from the poor. According to Trend, “nearly 97 percent
of the world’s population remains unconnected to the net for lack of money, access,
or knowledge.”
Some would
argue the cyber space offers the world a democratic essence: In the sense that people
have the freedom to express themselves. The internet can be a medium in which people
can say and post as they please. However, the information on the internet never
true erases and will always exist.
In
many ways the internet is very much fragmented. Those who have access to this
digital world have access to a lot of information. As Virilio would argue, because
there is too much information it creates some type of information bomb. The information
bomb is when one becomes overload with the information; therefore they rely on
others to manage the information for them.
The
internet only exists in a world of capitalism. The internet is a capitalist driven
environment. We must remember the media is a place of profit. We are constantly exposed to the marketing world.
In fact many ads are targeted to us based off where we explore on the web: The biggest
defender would be Facebook.
Digital
media is often overlooked on the power it holds over people. Facebook claims
the user’s privacy is very important to them. However if privacy is so
important, why does Facebook have the right to access the user’s personal
content and information? I never thought
twice of reading contracts I agreed to. But being a multimedia major, I am
learning to become more and more media literate. I know anyone and everyone can
pretty much post any online doesn’t necessarily mean it is true. When one agrees to the terms of service of
Facebook, the individual is handing over their property rights. After reading Facebook’s terms of service, I
learned signing the contract gives Facebook access to individual’s personal content
and information. Facebook can evaluate
personal pages, contents, and data for any reason. Facebook
can even use this information to make a profit of my personal page.
Learning more about digital media has now has me
question the amount of information I will post on my personal account. It is
important to know the terms of the service because it gives away my
intellectual property rights. As a beginning photographer, I have posted my
images on my page. Unfortunately, I lost control of some of my right to my
intellectual property.